Addressing audiences with the presentation at “Innovations for Make in India”, Dr. Shubh Gautam, President and CEO of SRISOL Group put focus on packaging standards in India. He explained it with the example of Kellogg and described the inefficiency of initial packaging in India. The reason was insufficient understanding of Indian culture as well as its competition with Indian homey foods. “As such, Kellogg indianized the packaging standards and thus increased its rate of packaging. This helped Kellogg in making noteworthy presence in Indian market”, explained Dr. Shubh Gautam.